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Reliable platforms like FundACause help you achieve your fundraising goals. You can monitor how much you have raised, and encourage donors to follow your progress. Putting these five tips into practice could be a game-changer to your successful fundraising campaign.
Continuous communication and transparency with donors cannot be overemphasised. Celebrate every milestone and send progress updates to donors and potential donors. You can get influencers and/or organisations to donate to your campaign. This adds credibility to your campaign and can be used to increase engagement with other potential donors.
5. Monitor your campaign & carry donors along
Use credible and reliable platforms that make donors feel confident enough to part with their funds at any time. A fundraising platform like FundACause offers seamless multiple payment options which encourage people to give. Donors are even issued receipts for their donations and can track real-time their campaign performance.
4. Use a reliable fundraising platform
This is fundamentally about writing and tailoring content specifically to target groups of people through your newsletters, direct messages, and social media postings. Ensure your language and mode of presentation speaks to the different categories of donors. Use their diction.
3. Make your donors the focus of your campaign strategies
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Have a concise and easy-to-understand list of your specific need from the start of the campaign. Then share and ask donors to provide you with what you have stated as the necessities. Remember to carry your donors along by keeping them updated on the different stages of the progress of your campaign.
2. Request what you need
- Who are my (our) possible donors and where can I (we) find or reach them?
- Which corporations are interested in the work we do?
- Which social organisations do we wish to get their support?
- What is the demography of our target donors? Do they fit within a specific age bracket, gender, income level, or occupation category?
- What is the demography of our past donors – their age, gender, profession, etc.?
- What motivated them to donate to us in the past?
- What can we do differently or improve on to attract them (or new donors) now?
Ask yourself the following questions where applicable:
Some fundraising campaigns may be restricted because of certain rules e.g. political fundraising. Restricted or not, it is important to get as much information about your potential donors as possible, to help you reach them effectively.
You need to be aware of the kind of donors you hope to attract, collaborate with or will be contacting. Is the campaign targeted at a closed group or is it open to anyone to contribute?
1. Identify your donors
How to get donors to support your cause
Therefore, as a fundraiser, you need to have a strategy to engage potential donors and ensure they commit their money and other required needs as much as possible to your campaign.
Fundraising anywhere in the world could be challenging, particularly for causes without a lot of media attention. Getting people to part with their hard-earned resources is tough, given the difficult economic situation globally.
By Ebunoluwa Olowo
